WIP #8: Odd Ones Sock Company Branding
Odd ones is a quirky odd sock brand that sells odd socks so you never have to worry about matching a pair! I got the brief/idea from @briefclub on Instagram.
I started with Acumin Variable Concept Semibold, knowing that I wanted to play around with a variable typeface, as you can see above (1). After adjusting the individual letter forms (2), I rounded the corners (3) and began playing with shapes and color (4).
Here you can see the logomark I landed on, plus some of the shape/patterning and color scheme.
I used mockups to design the packaging for the individual packs of socks, and then used those to build a landing page for the mobile site.
More mockups! The mobile site landing page on an iPhone, plus The Sock Box design with Odd Ones branded tape for shipping out orders.
Above, you can see the social posts that I made to advertise Odd Ones, as well as a video from my actual process (here’s another)–I apologize for the portrait format, I originally made these for Instagram Reels!
Again, the full project can be seen on my portfolio by clicking here. Thank you for reading, and I hope you’re looking forward to the next process post as much as I am!