About

Hi! I’m Holly, a graphic designer and creative based in Cincinnati / Northern Kentucky. I help small businesses and makers turn ideas into clear, usable visual systems with personality. I run HWatkinsDesign, where I create logos, brand identities, packaging, merchandise, and supporting print and digital assets. I hold a BFA in Visual Communications Design (2021), and I believe good design should feel human, practical, and a little bit joyful.

What I offer

• Brand identity and logo systems

• Visual refreshes for existing brands

• Packaging, print, and merchandise design

• Social and digital templates

My services are structured to be flexible, especially for early-stage businesses.

How I work

I like asking questions, explaining decisions, and working collaboratively. I start with discovery, explore ideas through sketching, refine digitally, and work through revisions to arrive at a solution that fits.

A little more context

Outside of client work, I’m always making things—crafting, experimenting, and trying new ideas. That hands-on creative work shapes how I approach design: as something meant to be used in real life, not treated as precious.

If you’re building something and want it to look considered without feeling overdesigned, let’s chat!