HOW TO USE YOUR NEW BRAND IDENTITY

It’s finally time–your designer has sent you the final files and you’re ready to show off your new look! What steps should you take from here and what do you need to consider?

Prepare & Launch

Once your brand identity design is complete, it helps to plan how and where to roll it out. Before you launch, define your goals, clarify your brand story and voice, and create a checklist of updates across platforms.

Consider where your brand appears:

• Website

• Social media

• Print and digital materials

• Packaging or in-store touchpoints

Your designer should provide you with properly formatted files and organized assets for a smooth roll-out. For more information on file types and how to use them, click here.

Use the Brand’s Voice & Style

Your brand’s voice matters just as much as its visuals and the two go hand-in-hand. Whether your tone is casual and playful or polished and refined, it should stay consistent across all communications. Referring back to your brand style guide when creating content helps everything feel cohesive and reduces decision fatigue.

Keep in Contact

Your brand will grow and evolve and your visual identity may need to evolve with it. Staying connected with your designer makes it easier to adjust and expand the identity over time. Brand identity isn’t static, and a strong brand identity is designed to support your business as it changes.