HOW TO USE YOUR NEW BRAND IDENTITY

It’s finally time–your designer has sent you the final files and you’re ready to roll out your new look! What steps should you take from here and what do you need to consider?

Prepare & Launch

Before you launch your shiny new branding, take some time to plan and prepare. Determine your goals for the launch and how you can meet these goals, make sure your brand story is clearly defined, and make a checklist of all the updates you’ll need to make. You’ll want to think about how to launch your new look on your website, across social media, in your print and digital collateral, in-store, and throughout any other brand touchpoints. Your designer should work with you in formatting the files correctly and organizing them for easy roll-out. For more information on file types and how to use them, click here. You may even ask if your designer is willing to create a launch video or social media post series to help spread the news about this exciting step in your brand’s journey! The options for your roll out are endless and depend on your brand and your audience.

Use the Brand’s Voice & Style

Whenever you’re speaking on behalf of the brand, make sure to use your brand’s voice. Is it casual and laid-back, or traditional and elegant? Be sure that your marketing communications align with the personality of the brand and your business strategy.

Remember that consistency builds a trusting relationship, and that applies to writing as well as brand visuals! Make sure that you’re using the brand’s visual “voice” properly as well! Reference the style guide often when creating content, making website changes, or doing any updates. You’ll find that it saves you time and stress when creating, especially if you have templates and specifications to work from.

Keep in Contact

Stay in touch with your designer, and they’re likely more than happy to help you with any questions you may have. If you find that you’re having trouble adhering to the style guide, your designer can help tweak your brand identity, or can help you determine when it’s time to consider rebranding. Your brand and business will continue to grow and evolve, so it’s only natural that the visual brand identity will too.