What Can a Graphic Designer do for my Small Business?

Strengthen Your Brand

When you hire a graphic designer, you bring a new level of professionalism that will stand out to customers. It’s easier to attract potential clients with a strong visual identity, and it also makes it easier for your current customers to remember you. Well-designed graphics build authority and trust and create a relationship between the customers and the brand.

Focus on Your Vision

Your graphic designer should help you more clearly define your brand identity and refocus your brand vision. When you hire a designer to help with the visual communication and graphic design of your brand, you’ll end up with more time to focus on what’s important—your true passion. As your business grows and evolves, your brand identity will too, and your graphic designer will keep your visuals up to date for you.

Long and Short Term Savings

Hiring a graphic designer is an investment. You’ll save yourself or your employees time with creating graphics, and save on material and printing costs for prototypes and mistakes. You won’t be wasting money on assets you don’t use since everything is custom-built for your business. You’ll begin to see a huge return on your investment with the new and repeated business your new look drums up!

Give a New Perspective

When you spend a lot of time working on something, it’s easy to get lost or to be in over your head. Two brains are better than one, and your graphic designer brings a lot of education and experience to the table that can help you see the bigger picture again. Your designer is there to bounce ideas off of and to use their expertise to benefit you, your business, and your customers.

Avoid Copyright Issues

If you’re using premade assets or templates for your branding, you could be opening yourself up to potential issues with copyright infringement. When you DIY your logo, branding, or advertising, you need to carefully research what you legally have a right to use. Read more about graphic designers vs. Canva (and other free design tools) by clicking here.

Improve Brand Presentation and Reception

Consistency and professionalism in your visual identity directly translates to your business’ consistency and professionalism in the minds of your customers. Great design and branding can turn the perception of your brand in your favor as you appear more established to customers.

Tell Your Story

Your designer will work with you to express the story and mission of your brand. When your customers know your story, you connect with them on a whole new level. Transparency goes a long way in business, and your designer will be able to strategize with every asset to pass your message along.