How to Choose a Final Design

When your graphic designer sends you options for designs, it can be intimidating and hard to know if you're making the right choice in the final product.

Below are 5 quick questions to ask yourself every time you're making a design decision that can help guide you in the right direction!

Does this design help communicate my message?

Make sure your message will come across clearly to your audience and that the elements used lend to what you are trying to communicate. Check that the design could not be misinterpreted by a wider audience.

Will this design work in the ways I intend to use it?

Consider the applications of the design and be sure that the format, file type, specs, and the overall look is appropriate for how you intend to use the design.

Is the design easy to navigate and understand?

Try to figure out how the design leads your eyes through the composition. Make sure that your main points are clear, and that you don’t get lost or “stuck” at a particular part of the design. You want it to be easy for your audience to flow through the design naturally.

Will this design hold up over time?

This is a bit more of a personal choice and you will have to consider your brand, your audience, and the project at hand. There’s nothing wrong with following trends, but it’s a good practice to try to imagine yourself in five years looking back at this project. If you see yourself still happy with it, go for it!

Does this design express my vision?

Determine if the overall design aligns with your brand, your project, and your message. Choose a design that resonates with you.